Mystrika
Möve Marketing is a fractional marketing team for startups and growing companies. Founded in 2019, the agency offers a comprehensive suite of marketing services including strategic planning, content production, paid media, and HubSpot automation.
Möve Marketing is a fractional marketing team founded in 2019 and headquartered in Salem, Massachusetts. The agency positions itself as a full-service growth partner for startups and growing companies, offering a comprehensive suite of marketing services that span strategy, execution, and analytics. With a team of under 49 employees, Möve Marketing provides flexible, outsourced marketing leadership without the overhead of a full in-house department.
The agency's service offerings include strategic marketing planning, website build with UI/UX and content strategy, end-to-end content production, Google Ads and social ads program management, HubSpot implementation and administration, email marketing, public relations, organic and technical SEO, lead nurturing, sales enablement, and reporting dashboards. This breadth allows clients to engage Möve Marketing for specific projects or as a holistic marketing department.
Möve Marketing's expertise is concentrated in digital marketing, with a particular focus on lead generation. The team includes Kaitlyn Merola as Founder and CEO, Sam Fiorillo as Head of Digital Advertising, Zoe Wesley Pickens as Manager of Communications, and Jill Makin as Senior Content Strategist. Each brings specialized skills in areas such as paid search, social media, public relations, and SEO-driven content.
The agency primarily serves technology startups and SaaS companies. Its client roster includes AiFi, Mobi, Logik.ai, Pliant (an IBM Company), Elevate Security (a Mimecast Company), VergeSense, Thought Industries, Breezeway, Source Defense, and SiteSpect. These clients span various tech sub-sectors, indicating the agency's comfort with B2B and enterprise-level marketing challenges.
Press mentions highlight Möve Marketing's growth trajectory: the agency has doubled its annual recurring revenue for three consecutive years. Founder Kaitlyn Merola was recognized as one of the top women leaders of 2025 by Women We Admire. The agency also expanded its services to include public relations, further rounding out its full-service capabilities. No Google reviews were available at the time of profile compilation.
Services
- Strategic Marketing Planning
- 'Website Build': 'UI/UX & Content Strategy'
- Content Curation / Strategy & Calendar Management
- Google Ads Program Strategy & Management
- Social Ads Program Strategy & Management
- HubSpot Implementation / Administration
- Email Marketing Strategy & Campaigns
- Organic SEO Strategy
- Technical SEO Support
- Public Relations
- Lead Nurturing Campaigns
- Sales Enablement Strategy
- Reporting / Dashboards / Analytics
Industries Served
Team Size
Pros
- Offers a full-funnel fractional marketing team covering strategy, content, paid media, SEO, and automation.
- Demonstrated HubSpot expertise with implementation, administration, and marketing automation services.
- Team includes specialists in digital advertising, communications, and content strategy.