Lower Cross

Lower Cross is a boutique digital strategy and growth management firm founded by Jonathan Geller in 2021 and based in Greenwich, Connecticut. The firm specializes in ecommerce, marketing, and high-impact paid media, serving direct-to-consumer brands and private equity portfolio companies with annual revenues between $5 million and $250 million. Lower Cross was created to address common frustrations companies experience with traditional marketing agencies.

The firm operates with a lean team of senior executives only, ensuring that no junior staff or interns ever manage client accounts. This senior-only engagement model is a core differentiator, as Lower Cross believes experienced subject matter experts deliver better strategic guidance and execution. The company was founded in 2021 and maintains a team size of under 49 employees.

Lower Cross's service offerings include digital strategy, paid media management, fractional CMO engagements, creative strategy and production, landing page development, and email and SMS marketing. The firm integrates offer architecture, creative ideation, media buying, conversion rate optimization, and lifecycle marketing to manage the entire customer journey. Areas of expertise include growth marketing, SMS marketing, and Google Ads.

The firm serves a wide range of industries, including eCommerce, Retail, Fashion, Finance, Consumer Goods, Corporate Services, Food and Beverage, Real Estate, Health Care, and Luxury. Client types range from small businesses to medium businesses and enterprise/corporate organizations. Lower Cross emphasizes a disciplined, data-driven philosophy that prioritizes profitable new customer acquisition over vanity metrics.

Lower Cross has worked with notable clients such as Republic Records, Jacob & Co., and RLTY. The firm's approach challenges common industry assumptions and advocates for profit-driven growth, full-funnel integration, and efficient advertising practices. No Google reviews are available for the agency at this time.