Multicultural marketing agency founded in 1985, specializing in advertising, media buying, and direct marketing that connect brands with Hispanic audiences.
Lopez Negrete Communications is a multicultural marketing agency founded in 1985 and headquartered in Houston, Texas. The agency positions itself on delivering "Maximum Return on Cultural Intelligence," combining deep Hispanic cultural expertise with marketing practices for brands targeting Hispanic audiences.
The agency employs between 100 and 249 professionals and operates with a minimum project budget of $10,000 to $25,000 and an average hourly rate of $199. Lopez Negrete holds a 4.3 Google rating based on 12 reviews, though the two visible reviews are mixed, with one positive and one negative.
Services span strategic planning, brand strategy, creative production, media planning and buying, digital marketing, public relations, and consumer insights. The agency's DesignRush profile lists advertising, media buying, and direct marketing as its primary service categories.
Lopez Negrete serves a roster of major clients including Walmart, McDonald's, Hyundai Motor America, Bank of America, Total Wine & More, and The Ad Council, spanning retail, automotive, food and beverage, financial services, and nonprofit sectors.
The agency is a founding member of the Hispanic Marketing Council and the ANA's Alliance for Inclusive and Multicultural Marketing, supporting its commitment to inclusive marketing practices. Its Google reviews reflect a 4.3 aggregate score, with one recent one-star review and an older five-star review visible on the profile.
Services
- Advertising
- Media Buying
- Direct Marketing
- Strategic Planning
- Brand Strategy
- Creative Production
- Digital Marketing
- Public Relations
- Consumer Insights
Industries Served
Team Size
Pros
- Founded in 1985 with over three decades of multicultural marketing experience
- Founding member of the Hispanic Marketing Council and the ANA's AIMM
- Serves major national clients including Walmart, McDonald's, and Hyundai
Client Review Analysis
Holds a 4.3 Google rating from 12 reviews; visible reviews are mixed with one five-star and one one-star.