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Lexicon Branding is a naming and brand strategy agency founded in 1982. It creates brand names and brand architecture for global clients. The agency combines linguistic science with creative development.
Lexicon Branding was founded in 1982 and is headquartered in Sausalito, California, with an additional office in Amsterdam, Netherlands. The agency employs over 27 professionals and focuses exclusively on naming and brand strategy. Its founder and president, David Placek, is internationally recognized as a leading authority on brand name development.
The agency offers a range of branding services including B2B branding, brand design, brand messaging, brand positioning, brand strategy, and naming. Lexicon's process integrates strategic planning, creative development, linguistic analysis, trademark assessments, and consumer research. The proprietary WorldBrand program ensures that names are effective across global markets.
Lexicon serves clients in Media & Communications, Hospitality, Retail, Consumer Goods, Corporate Services, and Food and Beverage. The agency primarily works with enterprise and medium-sized businesses, with notable clients including Intel, Procter & Gamble, The Coca-Cola Company, Facebook, Subaru, Toyota, American Express, Abbott, Apple, and Verizon.
The agency's portfolio includes some of the most recognizable brand names in the world: Coca-Cola's Dasani, Subaru's Outback, Sonos, BlackBerry, P&G's Swiffer, Intel's Pentium, General Motors' OnStar, Impossible Foods, Humira, Portal by Facebook, P&G's Febreze, and Gilmet. These names demonstrate Lexicon's ability to create category-defining brand identities.
No Google reviews are available for Lexicon Branding on DesignRush. However, the agency has received press coverage from outlets such as The New Yorker and Quartz, highlighting its expertise in naming. The profile lists a strong client roster and a portfolio of iconic names as evidence of its market reputation.
Lexicon's naming programs can be executed in as little as four weeks, offering a fast turnaround for companies needing strategic brand names. The agency's combination of creative originality and investment in linguistic and cognitive science research sets it apart from other naming firms.
Services
- Branding
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
- Naming
Industries Served
Team Size
Pros
- Over 27 professionals with offices in Sausalito and Amsterdam
- Proprietary WorldBrand program for global resonance
- Portfolio includes iconic names like Dasani, Subaru Outback, Sonos, BlackBerry, Swiffer, Pentium, OnStar, Impossible Foods, Humira, Portal, Febreze