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Lapiz is a Chicago-based advertising agency specializing in paid search and paid social advertising, with a focus on marketing to emerging cultures (Newstream cultures). The agency employs between 50 and 100 people.
Lapiz is a Chicago-based advertising agency that specializes in paid search and paid social advertising. The agency has developed a unique focus on marketing to emerging cultures, which it terms Newstream cultures, helping brands connect with diverse and underserved audiences in the United States.
The agency is located at 35 West Wacker Drive in Chicago, Illinois, and employs between 50 and 100 people. Lapiz can be contacted via email at pablo.miro@lapizusa.com or by phone at 312-220-5000. Its website is http://www.lapizusa.com/.
Lapiz's core service offering is paid search and paid social advertising. The agency's expertise lies in understanding the values, interests, and behaviors of Newstream cultures, which it believes are reshaping mainstream American culture. Lapiz aims to find connections beyond ethnicity to resonate with these audiences.
The agency does not list specific industries it serves, but its focus on multicultural marketing makes it suitable for brands targeting diverse demographic groups in the US. Lapiz positions itself as a specialist in reaching cultures within a culture that are often underserved by mainstream marketing.
As of the latest data, Lapiz has no client reviews on Agency Spotter and holds a rating of 0.0. No portfolio or project examples are available on the platform.
Lapiz's approach is built on the belief that emerging cultures will be a key source of growth for brands. The agency helps clients tap into these communities through targeted paid advertising campaigns that reflect cultural nuances and shared values.
Services
- Paid Search & Paid Social Advertising
Team Size
Pros
- Specializes in marketing to emerging cultures (Newstream cultures)
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