LAIDLAW GROUP

LAIDLAW GROUP is a Boston-based branding and design agency founded in 1991. Operating under the tagline "We Build Brands," the agency is headquartered at 560 Harrison Avenue, Suite 404, Boston, Massachusetts. The profile lists fewer than 49 employees, a minimum project budget of $10,000 to $25,000, and an average hourly rate of $200 per hour.

The agency's stated objective is to develop a strong brand that clearly differentiates products and services from the competition. Its process starts with analyzing target customers, including behavior, habits, lifestyle, likes and dislikes, and using research, audience identification, and user behavior analysis to shape the communications strategy. Services include identity and trademark design, digital and print design and advertising, front-end web development, email marketing, social media, Google AdWords, video production, copywriting, and motion graphics, with substantial Google Analytics experience.

LAIDLAW GROUP's expertise areas cover branding, digital marketing, graphic design, product design, UI/UX, video production, and web design. Branding capabilities include B2B branding, brand design, brand messaging, brand positioning, brand strategy, naming, and product marketing. The agency works with WordPress and has additional capabilities in content creation, copywriting, integrated marketing, SEM, Shopify marketing, logo animation, visual communication, interactive design, UX strategy, responsive website design, and eCommerce.

The agency serves startups, small businesses, medium businesses, and enterprise or corporate clients. Its listed industries include consumer goods, food and beverage, arts, construction, corporate services, design, eCommerce, boutique, beauty, and dental. Representative portfolio work includes web design for Land And Sea Provisions and The Debt Exchange in 2024, brand design for Byrnes Law, and larger engagements such as Destination Branding and Dell Mitchell Architects, with project budgets ranging from $5,000 to $100,000.

Clients include Brasserie Boston, SaddleMattress, SoWa Health + Wellness, Micronotes.ai, Whale and Dolphin Conservation, Hobson's Bar and Kitchen, GTI Properties, Aspira Body, and a range of interior design, equestrian, and construction businesses. The agency's founder, Cynthia Laidlaw, has been featured as one of Boston Common Magazine's most dynamic women for a second consecutive year.

The profile includes one DesignRush review from June 2024. Larry Quinn, owner of Larry Quinn Music, gave the agency a 5.0 rating and wrote that "Laidlaw Group has been a great asset for my business." The agency's awards list includes The One Show, Communication Arts, London International Awards, New York Art Directors Club, Boston Art Directors Club, Print Magazine, and multiple regional art director clubs.