Mystrika
La Marcadería is a branding, digital strategy, and marketing agency founded in 2013 and based in Bogota, Colombia. The firm creates brands and strategies that combine visual design with emotional and data-driven planning. It serves startups, small businesses, medium businesses, and enterprise clients across automotive, education, retail, travel, restaurants, and hospitality.
La Marcadería is a branding, digital strategy, and marketing agency founded in 2013 and headquartered in Bogota, Colombia. The firm states that it does not just make strategies for brands but makes the brands and the strategy itself, combining visual design with emotional and data-driven planning. Its approach is built on a three-step methodology: diagnosing the brand, audiences, and competitors; planning and executing personalized strategies; and measuring results continuously.
The agency operates with fewer than 49 employees and reports a minimum project budget under $1,000 with an average hourly rate of $200. Partner directors Santiago Gutiérrez Martínez and María Camila Hernández lead the firm. No Google review data is published on the agency profile.
La Marcadería's services cover logo design, branding, digital services, digital strategy, digital marketing, SEO, social media marketing, content marketing, business consulting, and eCommerce. Expertise areas include brand design, brand strategy, corporate coaching, strategy consulting, bookkeeping, creative staffing, market research, and mobile app capabilities across Android, iPhone, and iPad. The firm works with WordPress and Drupal CMS platforms and .Net custom frameworks.
SEO strengths include link building, local optimization, multilingual SEO, on-page optimization, technical SEO, and video SEO. PPC experience spans Google Ads and YouTube, while social media expertise covers Facebook, Instagram, LinkedIn, and TikTok. Web design capabilities are mobile-first, responsive, web app, and eCommerce focused.
The agency serves the automotive, education, retail, travel, restaurants, and hospitality industries, working with startups, small businesses, medium businesses, and enterprise or corporate clients. Its portfolio includes TED Conferences, LATAM Airlines, TetraPak, Seguros Falabella, Crehana, Duppla, and PlayGround, with additional clients such as Porsche, Famisanar, and La Haus. Press mentions include a TEDx talk by Santiago Gutiérrez M. and features in El Tiempo, La República, and Bancolombia.
Services
- Logo Design
- Branding
- Digital Services
- Digital Strategy
- Digital Marketing
- SEO
- Social Media Marketing
- Content Marketing
- Business Consulting
- eCommerce
Industries Served
Team Size
Pros
- Uses a three-step methodology covering diagnosis, personalized planning, and measurement
- Portfolio includes LATAM Airlines, TED Conferences, TetraPak, Seguros Falabella, and Crehana
- Partner directors with TEDx and Colombian media press coverage