Keller Fay

Keller Fay Group is a marketing research and consulting firm dedicated exclusively to word-of-mouth marketing. Founded by Ed Keller and Brad Fay, the company has been conducting large-scale consumer research since 2006, interviewing 36,000 people each year about their word-of-mouth conversations. The firm is based in New Brunswick, New Jersey.

The agency's core service is qualitative and quantitative research focused on word-of-mouth (WOM) activity. It tracks conversations about over 350,000 brands annually, providing clients with data-driven insights into consumer perceptions and advocacy. Keller Fay's research is designed to debunk myths about WOM and deliver fact-based clarity for marketing decisions.

Keller Fay serves a diverse clientele that includes leading consumer brands, advertising agencies, and media companies. These organizations use the firm's findings to refine their marketing strategies, improve brand messaging, and better understand the influencer landscape. The firm's authoritative research has been described as "eye opening" by clients.

As of the profile, Keller Fay has not yet received any client reviews on AgencySpotter. The agency maintains a small team of fewer than ten employees. Its location in New Brunswick, NJ, allows it to serve clients across the United States.

Ed Keller and Brad Fay bring decades of market research experience, having previously led major research firms such as RoperASW and NOP World Consumer. This background underpins the firm's methodology and credibility in the word-of-mouth space.