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InterQ Research is a market research firm founded by a female entrepreneur. It employs custom research methodologies such as focus groups, in-depth interviews, UX research, social listening, mobile ethnographies and quantitative surveys. The firm serves clients from major brands like Delta Air Lines, Audi, Google, Twitter and Stanford University to startups.
InterQ Research is a market research firm founded in 2015 by female entrepreneur Joanna Jones. The company is headquartered in Mill Valley, California, with additional offices in San Francisco and Austin, Texas. It operates nationwide and globally, serving a diverse clientele that ranges from Fortune 500 companies to innovative startups.
The firm employs a variety of custom research methodologies, including focus groups, in-depth interviews, UX research, social listening, mobile ethnographies, and quantitative surveys. Its areas of expertise cover data analysis, market analysis, and survey design. InterQ Research maintains a team of under 49 employees and typically works on projects with a minimum budget between $10,000 and $25,000, at an average hourly rate of $215.
InterQ Research serves clients in the retail, consumer goods, and corporate services industries. The firm primarily works with medium businesses and enterprise/corporate clients. Notable past clients include Delta Air Lines, Google, Twitter, eBay, Audi, NASCAR, Alibaba, and Stanford University.
Client reviews on DesignRush are uniformly positive, with all five reviews earning a 5.0 rating. Clients praise the firm for its thoughtful and insightful research, attentiveness to project goals, flawless execution of focus groups across multiple countries, and ability to deliver ahead of schedule. One client noted that the research uncovered insights that helped overcome objections to a new product.
The firm's leadership includes founder and CEO Joanna Jones, who has a background in psychology and marketing research. The team also features Kate Minkner as Head of Social Insights, bringing experience from major agencies, and Josef K. Radomski as Sr. Report Writer, specializing in qualitative research analysis.
InterQ Research has been featured in press mentions including an interview with founder Joanna Jones on Women To Watch Media and a podcast appearance on Valley Nordic discussing user research. The firm maintains a portfolio of work for major brands across automotive, technology, aviation, and e-commerce sectors.
Services
- Market Research
Industries Served
Team Size
Pros
- Clients report phenomenal, thoughtful work that uncovers actionable insights.
- Consultants are attentive and focused on meeting client expectations.
- Projects are delivered on time or ahead of schedule with clear updates.
Client Review Analysis
Clients praise InterQ for thoughtful research, attentiveness, flawless execution, and fast turnaround.