Integrale MBD specializes in integrating customer data and analyzing customer behavior and segmentation to help organizations manage customer equity. The agency has developed a methodology called Integra and a tool called Nicto to measure and develop customer equity. They offer flexible approaches including turn-key, adhoc, or complementary to existing resources.
Integrale MBD is an inbound marketing agency that focuses on customer data integration and equity management. The agency has developed a proprietary methodology called Integra and a tool named Nicto to help organizations measure and improve the value of their customer base. With over 24 years of experience, the agency positions itself as a partner for systematic customer engagement and equity analysis.
The agency is based in Montreal, Wisconsin, United States, and employs between 10 and 49 people. Its core service is inbound marketing, with an emphasis on data-driven customer behavior analysis and segmentation. Integrale MBD offers flexible engagement models, including turn-key projects, adhoc interventions, and complementary support for existing client resources.
Integrale MBD's expertise lies in integrating customer data from multiple sources and performing deep analysis to understand customer value, profitability, loyalty, and churn costs. The agency's approach is designed to answer questions about customer worth, profitability, and how to increase customer equity as an asset. This data-centric focus sets it apart from general inbound marketing agencies.
The agency does not specify particular industries it serves, and its profile lists no client reviews or project examples. As a result, potential clients may need to request case studies or references directly. The agency's social media presence includes Twitter and LinkedIn, and it can be contacted via email or phone.
Overall, Integrale MBD is best suited for organizations that want to apply a rigorous, data-driven methodology to inbound marketing and customer equity management. Its proprietary tools and long-standing experience in customer analytics make it a niche choice for companies focused on measuring and growing customer lifetime value.
Services
- Inbound Marketing
Team Size
Pros
- Deep expertise in customer data integration and analysis
- Proprietary methodology (Integra) and tool (Nicto) for customer equity management