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inSegment is a full-service digital marketing and advertising agency founded in 2007. Based in Newton, Massachusetts, the agency provides strategy, creativity, and engineering-driven marketing solutions.
inSegment is a full-service digital marketing and advertising agency founded in 2007. The agency is headquartered in Newton, Massachusetts, near Boston, and positions itself at the intersection of strategy, creativity, and meticulous engineering. It aims to deliver quantifiable, high-impact marketing results with a focus on maximum return on investment.
The agency employs 50 to 99 people and operates with a minimum project budget of $1,000 to $10,000 and an average hourly rate of $100. inSegment was founded in 2007 and has since built a portfolio of clients ranging from small businesses to enterprise corporations.
inSegment's service offerings include digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, web design, digital strategy, creative services, content marketing, and social media marketing. The agency also has deep expertise in areas such as branding, video production, UI/UX design, custom web development frameworks (e.g., React, Node.js, Python Django), and audio production. It works with CMS platforms like WordPress, Drupal, and Joomla.
The agency serves a variety of industries, including finance, higher education, nonprofit, retail, transportation and logistics, legal, government, fintech, design, and eCommerce. Client types include small businesses, medium businesses, and enterprise or corporate organizations. Notable clients include Yield10 Bioscience, Bombora, Rentex, Avidia Bank, Northeastern University, and Boston University.
Google reviews for inSegment are mixed. One client reported negligence in website security updates, while others praised the agency's technical expertise, proactive suggestions for improving user experience and customer experience, and the involvement of senior management in all meetings. One client from RTD Logistics reported exceeding all success criteria and KPIs after a website redesign.
inSegment's portfolio includes projects such as a digital services engagement for NEIEP (budget $20K-$100K, 36 months), a web design project for Webster Five Bank, and a WordPress project for Six15 Technology. The agency has also received awards, including recognition from Clutch as a top PPC company and an Inc. 5000 award.
Services
- Digital Marketing
- SEO
- PPC
- Web Design
- Digital Strategy
- Digital Services
- Creative Services
- Design Services
- Content Marketing
- Social Media Marketing
Industries Served
Team Size
Pros
- Clients praise inSegment's technical expertise and proactive UX/CX suggestions.
- Senior management attends all client meetings, demonstrating commitment.
Cons
- One client reported negligence in website security updates, leaving the site vulnerable.
Client Review Analysis
Google reviews show mixed sentiment: one client reported negligence, while others praised technical expertise, proactive service, and exceeding KPIs.