IN Connected Marketing

IN Connected Marketing is a shopper marketing agency that positions itself at the forefront of retail and shopper evolution through a concept called Connected Commerce. The agency recognizes that purchase decisions can occur anywhere along the consumer journey and aims to connect brands with shoppers in personally relevant ways. Headquartered in Stamford, Connecticut, the agency also maintains offices in Chicago, Illinois, and Plano, Texas.

The agency has made a significant commercial investment of $12 million in data and proprietary tools. This investment allows IN Connected Marketing to integrate real-time and historical location data, past purchase behavior, online media consumption, and client data to build detailed lifestyle shopper personas. The agency uses these insights to target shoppers with tailored communications across every media channel.

IN Connected Marketing's core service is shopper marketing, which encompasses the strategy and execution of campaigns designed to influence purchase decisions at the point of sale or along the shopping journey. The agency's approach is data-driven and multi-channel, covering online and offline touchpoints to create a seamless brand experience. The agency does not list additional services such as branding, content, or web development on its profile.

The agency primarily serves clients in the apparel and fashion industry, as indicated in its profile. It also targets a broad range of audience demographics, including Baby Boomers, Gen X, Millennials, Gen Z, parents, women, and multicultural segments. The agency's client focus appears to be B2C, given its emphasis on shopper behavior and retail.

As of the profile, IN Connected Marketing has no client reviews and a rating of 0.0 on Agency Spotter. No portfolio projects or case studies are listed. The agency's verified status on the directory suggests that the contact information and basic details have been confirmed, but there is no third-party validation of performance or results.