IMR

IMR, operating as Automotiveresearch.com, is a market research firm founded in 1975 and headquartered at 30 Burton Hills Blvd, Suite 185, in Nashville, Tennessee, United States. The firm employs fewer than 49 people and focuses its practice on the automotive industry. Its stated tagline is "Fueling Decisions with Every Turn."

The firm has worked in the automotive space for decades, covering the vibrant aftermarket, heavy-duty segments, and fleet avenues. IMR's research portfolio is designed to bridge client questions and actionable answers, with particular depth in consumer trends such as DIY/DIFM and in decoding purchasing behavior at repair shops. The firm positions itself as a guide that helps clients get closer to their customers, reveals efficient distribution pathways, and identifies market opportunities before they become mainstream.

IMR lists market research as its core service offering. Client industries listed on its profile include the IT industry, the automotive industry, and the small business industry.

Commercial terms are not published publicly. The minimum budget and average hourly rate are listed as "Inquire," meaning prospective clients must contact the firm directly for pricing details. The firm's website is automotiveresearch.com, and it maintains social presences on Facebook, Twitter, and LinkedIn.

No Google reviews or client ratings were available on the profile, so there is no review-based sentiment data to report. The firm's value proposition rests on its long automotive research history, established in 1975, and its specialized coverage of aftermarket, heavy-duty, fleet, and repair shop segments.