id&D Branding Studio

id&D Branding Studio is a branding studio founded in 2024 with the objective of creating meaningful brands. The studio helps companies and organizations define or redefine their identity step by step, from planning to designing brand experiences that connect with purpose and with people. It is headquartered at Cerro el Plomo 5931, Las Condes, Santiago, Chile.

The studio operates with under 49 employees and reports minimum project budgets of $1,000 to $10,000, with an average hourly rate of $500. It serves small businesses and medium businesses as its primary client types.

Services include branding, web design, graphic design, logo design, and package design. Branding expertise covers B2B branding, brand design, brand positioning, and brand strategy. UI/UX expertise includes dashboard design, interactive design, and user research. Web design expertise spans AI web design, responsive design, web app design, and eCommerce design.

The studio serves industries including education, construction, corporate services, design, eCommerce, energy and mining, entertainment, nonprofit, software and IT services, and sports.

The team is led by executive director Felipe Saud, a philosophy-school graduate with nearly 15 years in advertising focused on socially relevant campaigns; content director Claudia Yachan, a journalist from U. Diego Portales and former ComunidadMujer leader of award-winning campaigns; and creative director Mariano Pavez, a designer and publicist with extensive agency experience.

The portfolio includes Numerus (branding, $5K-$20K, 15 months, 2023), TBWA\Frederick (web design, under $5K, 2 months, 2024), Humano (branding, under $5K, 2 months, 2024), Elev (branding, $5K-$20K, 6 months, 2024), and Leones (brand design, $5K-$20K, 6 months, 2025). Clients include Universidad Diego Portales, Numerus Software, Leones, Grafo, The Truly Food, Campanil, E3, Elev, and Colebox.