Mystrika
iCrossing is an integrated and independent agency that delivers strategically-led creative, content, media, technology, and commerce solutions. The agency focuses on performance brand marketing, combining brand strategy and storytelling with data and technology. iCrossing is owned by Hearst, providing access to media insights and long-term planning.
iCrossing is an integrated and independent marketing agency that delivers strategically-led creative, content, media, technology, and commerce solutions. The agency describes itself as a marketing agency for a modern world, focusing on performance brand marketing that harmonizes brand strategy, creativity, and storytelling with data, technology, and performance marketing. iCrossing is owned by Hearst, a global media, content, and entertainment leader, which the agency says enables long-term planning and provides access to valuable insights, talent, and audiences.
The agency has a team of over 100 employees and operates from multiple offices across the United States. Its primary location is at 300 W 57th Street in New York, New York, with additional offices in Reston, Chicago, Dallas, San Francisco, Los Angeles, Seattle, and Scottsdale. iCrossing works with both B2B and B2C clients and lists a focus on various audience segments including Millennials, Gen Z, Women, and Baby Boomers.
iCrossing's recognized core service is Paid Search & Paid Social Advertising, and the broader service range includes creative, content, media, technology, and commerce. The agency emphasizes a consumer-to-business (C2B) approach, planning around people rather than products, and aims to align brands with the interests, needs, and passions of consumers. It positions its solutions as ideal for marketers seeking long-term brand growth alongside immediate business results and improved marketing ROI.
In terms of industry experience, iCrossing explicitly lists Airlines/Aviation. The agency also notes expertise in B2B, B2C, and B2E segments, as well as influencer strategy, multicultural Hispanic/Latin marketing, and recruitment marketing. On AgencySpotter, iCrossing has no client reviews, with a rating of 0.0.
Services
- Paid Search & Paid Social Advertising
- Creative
- Content Marketing
- Media
- Technology
- Commerce
Industries Served
Team Size
Pros
- Access to Hearst's media, content, and audience assets, providing unique client advantages.
- Integrated services across creative, content, media, technology, and commerce for holistic campaigns.
Client Review Analysis
No client reviews present on AgencySpotter.