IBI Data

IBI Data is a data-driven marketing services and database company founded in 1986. The agency combines extensive foodservice industry expertise with a unique marketing services and database platform. IBI Data has successfully executed over 14,000 go-to-market programs and promotions for some of the top foodservice, retail, bakery, vending, and c-store manufacturers. The agency's strategy focuses on systematically measuring client return on investment.

The agency is headquartered in Brownsdale, Minnesota, and employs between 100 and 249 people. IBI Data requires potential clients to inquire for both minimum budget and average hourly rate. The agency was founded in 1986 and operates as part of The Ryan Group, combining foodservice industry expertise with marketing services.

IBI Data offers three primary service categories: eCommerce development, digital marketing, and market research. Within digital marketing, the agency provides digital advertising, digital media, education digital marketing, marketing analytics, marketing consulting, and marketing strategy. Market research expertise includes customer loyalty research and data analysis, while eCommerce expertise focuses on eCommerce consulting.

The agency serves a range of industries including eCommerce, education, software and IT services, transportation and logistics, and finance. IBI Data's client base primarily consists of foodservice, retail, bakery, vending, and c-store manufacturers. The agency has particular strength in the foodservice sector, where it has completed thousands of go-to-market programs.

IBI Data holds a 4.5 Google rating from 21 reviews. Positive reviews highlight friendly staff, fast loading and unloading, and polite service. Negative reviews mention spam calls and poor treatment of truck drivers. The agency's Google reviews are mixed, with some users reporting excellent experiences and others expressing dissatisfaction.

The agency's portfolio includes over 14,000 go-to-market programs and promotions. IBI Data begins each engagement with a comprehensive review of client goals, internal research, and existing data before creating customized sales and marketing programs. The agency measures results systematically to demonstrate return on investment for clients.