Mystrika
Hunter and Bard is a positioning, marketing, and brand agency that helps B2B companies win enterprise deals. They build ICP clarity, messaging, and sales playbooks to bridge the perception gap for international founders and growth-stage leaders.
Hunter and Bard is a positioning, marketing, and brand agency founded in 2011. The agency specializes in helping B2B companies that sell to enterprise by building clear ideal customer profiles, messaging, and sales playbooks. It operates remotely with headquarters in San Francisco, California, and employs under 49 people.
The agency's founder and CEO, Shira Abel, holds a Kellogg MBA and has lectured at UC Berkeley's Sutardja Center on marketing. The partner and creative director, Daina Reed, brings nearly 20 years of design experience, including work at venture-backed startups and Dun & Bradstreet. Hunter and Bard works with a small number of leaders at a time to provide strategic partnership and speed to insight.
Hunter and Bard offers a wide range of services including branding, digital marketing, digital strategy, content marketing, web design, graphic design, business consulting, and web development. Areas of expertise include B2B branding, brand messaging, brand positioning, account-based marketing, cybersecurity marketing, SaaS marketing, market research, SEO, social media (LinkedIn), video production, and web design. The agency serves industries such as corporate services, electronics, hardware and networking, professional services, software and IT services, fintech, industrial, manufacturing, and transportation and logistics.
The agency works with enterprise and corporate clients as well as startups. It specializes in helping international B2B founders from Europe, Israel, Asia, and CEE become US enterprise-ready by bridging the perception gap. Growth-stage and enterprise leaders benefit from the agency's ability to translate complex technical specs into high-confidence commercial narratives.
Hunter and Bard has been trusted by global leaders including Siemens, UL Solutions, HERE, and Stackbit. The agency has received several awards: a Hermes Creative Award for Siemens (2022), a Gold Hermes Creative Award for Branding (2016), and recognition as a Siemens Small and Diverse Supplier in 2021. A client testimonial from Paulius Rakauskas, CEO of Matom.ai, highlights the speed of insight and depth of market understanding provided by the agency.
The agency's portfolio includes work for clients such as SixthContinent, JELD-WEN, Qubole, and Totango. Hunter and Bard offers a 2-week Brand and Messaging Sprint for startups focused on enterprise, as well as custom enterprise engagements for established B2B companies facing specific positioning, marketing, or market-entry challenges.
Services
- Branding
- Creative Services
- Digital Marketing
- Digital Strategy
- Content Marketing
- Web Design
- Graphic Design
- Design Services
- Business Consulting
- Web Development
Industries Served
Team Size
Pros
- Trusted by global leaders including Siemens, UL Solutions, HERE, and Stackbit
- Awarded Hermes Creative Award for Siemens (2022) and Gold Hermes Creative Award for Branding (2016)
- Founder Shira Abel holds a Kellogg MBA and has lectured at UC Berkeley on marketing