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Homem Máquina Branding & Design agency logo

Homem Máquina

Branding & Design Rio de Janeiro, Brazil
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Homem Máquina is a digital product and UX consultancy focused on helping executives scale technology with clarity, predictability, and strong user experience foundations. Founded in 2010, the agency partners with companies to simplify products, improve adoption, and turn complex business goals into intuitive solutions.

Homem Máquina is a digital product and UX consultancy founded in 2010, headquartered in Rio de Janeiro, Brazil, with an additional office in Porto, Portugal. The agency positions itself as a strategic extension of product and engineering teams, helping executives scale technology with clarity, predictability, and strong user experience foundations. With a team of under 49 employees, the agency works with a minimal budget range of $1,000 to $10,000 and an average hourly rate of $50.

The agency's core services include Digital Strategy, UI/UX Design, Branding, and Software Development. Within these areas, Homem Máquina offers specialized expertise in brand design, CRM development, SaaS development, software maintenance, startups software development, AI UI/UX design, interactive design, UX strategy, and usability testing. The agency's discovery process quickly identifies user friction points, prioritizes fixes, and aligns product experience with business outcomes.

Homem Máquina serves a diverse range of industries including Agriculture, AI, Beauty, Consumer Goods, Corporate Services, Design, Education, Energy & Mining, Fintech, and Government. The agency works with startups, small businesses, medium businesses, and enterprise/corporate clients. Notable clients include Ambev, OLX, Armac, Catarse, Conectas, Medicos sem Fronteiras, Instituto Dara, Projeto Colabora, Vá de Onibus, and Semove.

Google reviews give the agency a 4.7 rating based on 26 reviews, with all displayed reviews scoring 5.0. Clients consistently praise the team's creativity, structured approach, openness to feedback, and ability to exceed expectations. One client from Novo Ambiente highlighted a partnership lasting over 10 years, noting the agency's competence in programming and innovative design solutions. Another client reported significant improvements in organic visits and ongoing lead generation months after project completion.

The agency delivers validated documentation, design systems, prototypes, and interface standards that help teams build faster and maintain quality at scale. Homem Máquina supports leaders in launching new digital products, redesigning existing platforms, and evolving systems for sustainable growth. Their squads work on demand, adapting to each client's context while collaborating directly with stakeholders and development teams.

Services

  • Digital Strategy
  • UI/UX Design
  • Branding
  • Software Development

Industries Served

Agriculture AI Beauty Consumer Goods Corporate Services Design Education Energy & Mining Fintech Government

Team Size

Under 49

Pros

  • Highly creative and structured team with strong UX research foundations
  • Long-term partnerships with clients (e.g., 10+ years with Novo Ambiente)
  • Proven ability to improve organic traffic and generate leads through performance marketing

Client Review Analysis

Clients praise the agency's creativity, partnership, competence, and ability to exceed expectations. Long-term relationships and measurable results in organic traffic and lead generation are highlighted.

Frequently Asked Questions

Homem Máquina specializes in digital product design and UX consultancy, combining UX research, UI design, and technical expertise to help companies simplify products and improve user adoption.
The agency has under 49 employees and operates as a strategic extension of client product and engineering teams.
The headquarters is in Rio de Janeiro, Brazil, with an additional office in Porto, Portugal.
The agency works with minimal budgets between $1,000 and $10,000 and charges an average hourly rate of $50.
The agency serves a wide range of industries including Agriculture, AI, Beauty, Consumer Goods, Corporate Services, Design, Education, Energy & Mining, Fintech, and Government.
The agency works with startups, small businesses, medium businesses, and enterprise/corporate clients.
Google reviews consistently rate the agency 5.0, highlighting creativity, partnership, competence, and measurable results such as improved organic traffic and lead generation.
Yes, the agency has maintained a partnership with Novo Ambiente for over 10 years, demonstrating sustained client trust and collaboration.
The agency uses a discovery process that quickly identifies where users get stuck, what needs to be fixed first, and how to align the product experience with business outcomes.
Homem Máquina differentiates itself by combining UX research, UI design, and technical expertise into a single strategic extension of client teams, with a focus on clarity, predictability, and measurable impact.
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