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Higher Ground Marketing is a UX and conversion optimisation agency based in Manchester, UK. The agency focuses on making visitors into customers through lean UX, customer journey mapping, and user testing. Founded in 2019, the team has over 40 years of combined digital experience.
Higher Ground Marketing is a UX and conversion optimisation agency founded in 2019 and based in Manchester, United Kingdom. The agency positions itself as a partner that turns website visitors into customers through a combination of lean UX, customer journey mapping, and user testing. With a team of under 49 employees, the agency brings over 40 years of combined digital experience to each project.
The agency operates with a minimum project budget of $1,000 to $10,000 and an average hourly rate of $80 per hour. Higher Ground Marketing serves a range of client types including small businesses, medium businesses, and enterprise or corporate clients. The agency's headquarters are located at Beehive Mill, Jersey Street, Manchester, M4 6JG, United Kingdom.
Higher Ground Marketing offers a comprehensive suite of services including digital marketing, PPC, advertising, email marketing, content marketing, SEO, web design, web development, and UI/UX design. The agency's areas of expertise include custom frameworks such as Node.js and React.JS, digital marketing expertise in B2B, construction marketing, and SaaS marketing, as well as UI/UX expertise in AI UI/UX design, dashboard design, interactive design, UX audit, UX research, UX strategy, usability testing, and user research. The agency also has eCommerce expertise across BigCommerce, Magento, SAP Ecommerce, Shopify, Shopify Plus, and WooCommerce.
The agency serves a diverse set of industries including fashion, design, construction, corporate services, agriculture, energy and mining, and eCommerce. Notable clients include JCB Worldwide, Think Money, Amnesty International, Adaptavist, Think & Do, Beauty Crew, and New Zealand Lottery. The portfolio features a web design project for JCB Worldwide.
Google reviews give Higher Ground Marketing a 5.0 rating from 32 reviews. Clients consistently praise the agency for friendly service, clear communication, and significant improvements in conversion rates and user experience. One client noted that the agency's data-driven optimisations boosted conversion rates, while another highlighted the team's ability to explain complex digital concepts to non-digital stakeholders. The agency's team includes UX consultant Robert Hufton, who has over 20 years of digital experience and has delivered successful websites and applications for various companies.
Services
- Digital Marketing
- PPC
- Advertising
- Email Marketing
- Content Marketing
- SEO
- Web Design
- Web Development
- UI/UX Design
Industries Served
Team Size
Pros
- Friendly service and clear communication praised by clients
- Deep expertise in UX, conversion rate optimisation, and user testing
- Data-driven approach that significantly boosts conversion rates
- Lean UX methodology enables fast project understanding
Client Review Analysis
Clients consistently praise Higher Ground Marketing for friendly service, clear communication, and significant improvements in conversion rates and user experience.