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Gold Research, Inc. is a market research and business consulting company founded in 2012. The firm provides customer journey mapping, brand tracking, eye-tracking, and full-service research. It helps large companies address gaps in customer understanding and drive growth.
Gold Research, Inc. is a market research and business consulting firm founded in 2012 and based in San Antonio, Texas. The company has fewer than 49 employees and offers its services to clients ranging from small businesses to large enterprises. The agency focuses on data-driven insights to help organizations close gaps in customer understanding and address challenges such as slow sales or lagging innovation.
The firm provides four core service lines: Gold Customer Journey Mapping, Gold Brand Tracking, Gold Eye-Tracking, and Gold Full Service Research. Journey mapping delivers customized visualizations of the entire path-to-purchase for both B2B and B2C clients. Brand tracking identifies and quantifies decision points, measuring how messaging, advertising, and operational changes affect customer behavior. Eye-tracking captures real in-store and online shopper actions, often combined with biometrics to assess emotional reactions. Full service research covers satisfaction studies for customers and employees, new concept testing, and marketing/advertising effectiveness.
Gold Research, Inc. serves a wide range of industries including consumer goods, beauty, retail, finance, education, health care, higher education, government, manufacturing, and software & IT services. It works with small, medium, and enterprise-level corporate clients. The agency states that most of its clients are leaders in large companies who require deeper customer understanding to improve experiences and drive growth.
The agency lists LIDL, HearUSA, and Penn Mutual among its representative clients. No detailed case studies or portfolio images are available on the DesignRush profile. The profile is unclaimed, and no Google reviews have been recorded.
The firm emphasizes a focus on emotions and genuine behavior, positioning its certified journey mappers and eye-tracking capabilities as differentiators. The minimum project budget and hourly rate are not publicly listed and must be obtained by inquiry. The company is active on Facebook, X, LinkedIn, and YouTube.
Services
- Customer Journey Mapping
- Brand Tracking
- Eye-Tracking
- Full Service Research
Industries Served
Team Size
Pros
- Employs certified journey mappers and uses eye-tracking with biometrics to capture genuine customer behaviors.
- Specializes in both B2B and B2C journey mapping and brand tracking.