GMG Insights

GMG Insights is a qualitative research and strategy agency based in Sherborn, Massachusetts, serving companies with complex B2B sales cycles. The firm offers services in market opportunity assessment, go-to-market strategy, and brand development, with a strong focus on the technology sector. The agency has been active for over a decade, with a team of fewer than 10 professionals.

The agency's client assignments typically fall into three categories: assessing market opportunity for new solutions or services, developing go-to-market marketing strategies and tactics, and conducting brand assessment and development. GMG Insights has worked with over 20 clients, including Forrester Research, EMC, CA, Iron Mountain, PTC, and Westcon Group. The firm has studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security, and IT as a Service.

GMG Insights specializes in qualitative research methods, having conducted hundreds of interviews with CIOs, VPs, Directors, and Managers of IT Operations and Architecture, as well as Chief Risk Officers, Chief Security Officers, and Chief Compliance Officers. The agency focuses on analysis, insight, positioning, and strategies that drive marketing programs and align with sales objectives.

The agency's core service is listed as Qualitative Research, and it does not specify particular industry verticals beyond B2B technology. As of the latest data, GMG Insights has no client reviews on Agency Spotter, and its rating stands at 0.0. The agency can be contacted via email at gib@gmginsights.com or by mail at its Sherborn address.