Fresh Squeezed Ideas

Fresh Squeezed Ideas is a healthcare research, foresight, and design strategy consultancy founded in 2006. Headquartered in Toronto, Canada, with an additional office in Chicago, the agency specializes in distilling business challenges into clear action plans grounded in market and human realities. The agency describes itself as a consultancy that provides roadmaps to guide client teams toward success.

The agency employs fewer than 49 people and reports an average hourly rate of $200, with minimum budget details available only upon inquiry. Its multidisciplinary team includes Masters and PhD level experts across behavioral science, social science, and strategic foresight, and each project is assigned a senior leader with a minimum of 20 years of experience in healthcare market research and strategy.

Fresh Squeezed Ideas offers business consulting and market research services, with areas of expertise that include strategy consulting, interviews, and market analysis. The team maintains deep therapeutic area knowledge covering conditions such as oncology, diabetes, Alzheimer’s disease, multiple sclerosis, HIV, and many others, as well as medical devices, vaccines, corporate reputation, and smoking cessation.

The agency serves enterprise and medium-sized businesses primarily in the health care and wellness and fitness industries. It counts major pharmaceutical companies among its clients, including AstraZeneca, AbbVie, GSK, Lundbeck, Astellas, Bayer, Takeda, Ipsen, Roche, and Janssen. In 2018 the agency received a Clutch award for Market Research Firms, and its thought leadership has been featured in publications by the Insights Association and Greenbook.

Based on 3 Google reviews, Fresh Squeezed Ideas holds an average rating of 2.0, indicating mixed feedback from clients. The agency’s profile on DesignRush also includes three video thumbnails that appear to showcase its work, though no detailed portfolio is provided on the platform.