Mystrika
Foundation is a Seattle-based design studio founded in 2021 that provides UX/UI design, web design and development, and visual identity design. The studio builds custom-fit teams for each project and primarily serves small businesses.
Foundation is a Seattle-based design studio founded in 2021 under the tagline "Simple design for complex problems." The studio employs under 49 people, works with minimum budgets of $1,000 to $10,000, and charges an average hourly rate of $120. Its headquarters are at 215 10th Ave E, Unit 516, in Seattle, Washington.
The studio offers three core services. UX and UI design starts by understanding the people using a product, then translating needs into clear, detailed designs ready for development. Web design and development combines crisp writing with striking visual design to set clients apart from competitors. Visual identity design leverages logos, typography, color, and layout to build recognizable brands that attract the right customers.
Foundation builds a custom-fit team for every project. After a discovery conversation, the studio draws from its pool of specialists to assemble a team around the skillsets needed, starting with a designer and adding engineers, marketers, and artists as required.
Founder Sam led a multi-year redesign of software that helps researchers at the University of Washington win and manage $1.6B in annual funding. He earlier joined Wisr as its first design hire; Wisr grew from five to over a hundred clients and was acquired by EAB in 2021. Sam graduated magna cum laude from the University of Pennsylvania and brings experience consulting for over a dozen startups and small businesses.
The studio operates on four design principles: beauty is a byproduct of consistent and functional design, the easiest way to test an idea is to build a prototype, no single framework solves every design problem, and adjacent disciplines such as architecture, typography, and computer science should inform product design.
Foundation's areas of expertise cover product design (digital design) and web design (responsive). Its listed clients include University of Washington, Maybell Quantum, Kift, Presta, MAGNET, Tensormark, Fiserv, The Opportunity Exchange, Infuse, and Paytronage.
Services
- UX and UI design
- Web design and development
- Visual identity design
- Branding
- Product Design
- Digital Services
- Graphic Design
- Creative Services
- Logo Design
- Web Design
- Web Development
- UI/UX Design
- Digital Strategy
Team Size
Pros
- Custom-fit project teams assembled from a pool of designers, engineers, marketers, and artists
- Founder experience scaling Wisr from five to over a hundred clients before its 2021 acquisition by EAB