Formula D

Formula D is a design agency based in Cape Town, South Africa, specializing in immersive exhibits and visitor experiences that empower people and promote sustainability. Founded in 2007, the agency applies insights from behavioral science and advanced media technology to transform ideas into engaging realities, with a holistic design process from concept to installation.

The agency employs fewer than 49 people and works with a minimum budget of $25,000-$50,000 and an average hourly rate of $99. It operates from Unit 407, Woodstock Exchange, 66 Albert Rd, Cape Town, South Africa.

Formula D offers graphic design and print design services, with its core expertise centered on interactive experience design and the creation of immersive exhibits. The agency's holistic process is designed to ensure seamless collaboration from initial concept through to installation.

The agency's portfolio includes notable clients such as Roper Mountain, King Abdullah University of Science & Technology, the King Salman Global Academy for Arabic Language, the Patricia and Phillip Frost Museum of Science, and Constitution Hill. This reflects work across museums, science centers, education, and cultural institutions on a global scale.

On Google, Formula D holds a 4.9 rating from 16 reviews. Reviewers describe the team as extremely creative and innovative, constantly pushing the boundaries of technology, creativity, and education, and note the agency's expertise in interactive experience design and its many international awards.

Formula D is dedicated to advancing the UN Sustainable Development Goals, crafting experiences that resonate with audiences and foster meaningful engagement. The agency is recognized for delivering award-winning projects internationally, standing at the forefront of visitor experience design.