Mystrika
First Insights specializes in usability testing, focus groups, ethnographic research, and innovation workshops. The agency enhances digital and traditional marketing efforts through objective qualitative research. Their deliverables provide actionable recommendations for communication and product development.
First Insights is a market research and UI/UX design agency founded in 2004. The agency specializes in usability testing, focus groups, ethnographic research, and innovation workshops. It aims to enhance digital and traditional marketing through objective qualitative research that provides rich customer insights.
The agency operates with a team of fewer than 49 employees and maintains offices in New York City and Chicago. Project budgets start between $1,000 and $10,000, with an average hourly rate of $125. First Insights leverages both agency and client-side expertise to manage projects efficiently and stay within budget.
Services include market research, UI/UX design, UX strategy, usability testing, and user research. The agency focuses on delivering actionable recommendations that are easy for client teams to understand and apply to communication and product development.
First Insights serves the software and IT services and eCommerce sectors, working with small to medium businesses. Notable clients include JP Morgan Chase, Ford, L'Oreal, Express Scripts, and Novartis.
The research team is led by Principal UX Researcher Lon Taylor, who has over 15 years of experience in user experience research, marketing, and advertising, having delivered measurable results for Fortune 500 firms and successful startups.
Services
- Market Research
- UI/UX Design
- UX Strategy
- Usability Testing
- User Research
Industries Served
Team Size
Pros
- Deep expertise in usability testing, focus groups, and ethnographic research
- Client-side and agency experience ensures efficient project management