First Fig

First Fig Marketing and Consulting is a digital marketing agency founded in 2012 that specializes in SEO, AISEO, and digital marketing strategy. The agency operates out of Branchville, New Jersey, with a second office in Trenton, and serves a national client base ranging from startups to large enterprises.

The agency employs fewer than 49 people and typically works on projects with a minimum budget between $1,000 and $10,000. Hourly rates are available upon inquiry. First Fig’s approach combines strategic consulting with hands-on execution, focusing on alignment between client needs and internal team capabilities.

Services offered include digital marketing, search engine optimization, email marketing, web design, and web development. Within these areas, the agency has expertise in AI marketing, inbound marketing, marketing analytics, consulting, B2B SEO, generative engine optimization, link building, local optimization, technical SEO, and social media marketing. First Fig also provides fractional leadership and marketing roadmaps.

The agency serves a wide range of industries, including software and IT services, hospitality, corporate services, legal, nonprofit, health care, AI, wellness and fitness, and travel. Typical clients include CEOs, founders, marketing leaders, B2B service providers, SaaS companies, and nonprofits.

First Fig does not have visible client reviews on DesignRush, but its published portfolio includes a digital marketing case study from 2025 with a budget range of $5,000 to $20,000. The agency has been featured in press outlets such as Databox, Medium, Startup Nation, YFS Magazine, and Go Solo.

Awards listed on the profile suggest recognition for its work, and the agency’s founder, Kathleen Marrero, is noted for expertise in SEO, content strategy, and digital marketing growth.