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FIRST is a global brand experience agency providing content, creative, digital technology, management & delivery, and data & insights services. Founded in 1996, the agency operates through three flexible delivery models and manages over 37,000 projects annually across 110 countries for more than 130 brands.
FIRST Agency is a global brand experience agency founded in 1996 and headquartered in New York City. The agency provides integrated services across content, creative, digital technology, management and delivery, and data and insights. It serves more than 130 brands, with a particular focus on Fortune 500 companies.
The agency has over 850 employees and operates through three delivery models: embedded teams integrated within client marketing functions, on-site corporate campus teams, and a full-service agency model for project-based work. With hubs in New York, Los Angeles, London, Dublin, and Singapore, FIRST manages over 37,000 projects each year across 110 countries.
FIRST offers a wide range of services including event marketing, creative services, video production, branding, digital strategy, design services, audio production, digital marketing, content marketing, and social media marketing. This breadth allows the agency to support comprehensive brand experiences.
The agency specializes in the finance, fintech, healthcare, media and communications, and software and IT services industries. It works with medium and enterprise-level clients, with notable customers including Netflix, Mercedes-Benz, Northwell, Verizon, LG, Indeed, Swift, Shopify, Google, and Univision.
FIRST has received multiple industry honors such as the 2026 Chief Marketer Agency of the Year, the Campaign Ad Net Zero Award for sustainable events, and the Transformative CEO of the Year award for Group CEO Maureen Ryan Fable. These recognitions highlight the agency's commitment to excellence and innovation in brand experience.
The agency's scale and delivery flexibility make it well-suited for large, global programs. With 80% of its team members embedded within client organizations, FIRST provides deep integration and operational efficiency for complex marketing functions.
Services
- Event Marketing
- Creative Services
- Video Production
- Branding
- Digital Strategy
- Design Services
- Audio Production
- Digital Marketing
- Content Marketing
- Social Media Marketing
Industries Served
Team Size
Pros
- Global agency with over 850 employees and hubs in New York, Los Angeles, London, Dublin, and Singapore.
- Recognized as 2026 Chief Marketer Agency of the Year and winner of the Campaign Ad Net Zero Award for sustainable events.