Feld is a fully integrated advertising agency and production company driven by accountability. It designs and produces campaigns across broadcast, digital, direct mail, and out-of-home media.
Feld is a fully integrated advertising agency and production company founded in 2001 and headquartered in San Francisco, California. The agency positions itself as a creative marketing partner focused on increasing sales and maximizing return on advertising investment. It operates with a team of under 49 employees and requires a minimum budget of $50,000 for projects.
The agency offers services in advertising, video marketing, video production, and direct marketing. Through its in-house production unit Graphite Films, Feld has produced over 3,500 commercials and hundreds of online videos. The agency designs campaigns across broadcast, cable, streaming, digital advertising, direct mail, print, and out-of-home media.
Feld serves clients in consumer goods, corporate services, media and communications, and retail industries. Its client types include medium businesses and enterprise or corporate organizations. Notable clients listed include The General, The RealReal, Brandless, Mr. Cooper, Le Tote, and NewDay USA.
Google reviews for Feld are mixed, with an average rating of 2.8 out of 5 from four reviews. Two reviewers report nonpayment issues for freelance work, while one reviewer gave a positive rating. The agency has received press coverage for building its leadership team, including the hiring of Elizabeth Dorrance and Gordon Gray.
Feld emphasizes a collaborative, data-driven approach, forming testable hypotheses, testing in-market, and iterating based on results. The agency describes its client relationships as unusually close, with seamless information sharing and a focus on common-sense strategies that drive growth.
Services
- Advertising
- Video Marketing
- Video Production
- Direct Marketing
Industries Served
Team Size
Pros
- In-house production unit Graphite Films with over 3,500 commercials produced
- Data-driven approach with in-market testing and iterative optimization
Cons
- Multiple Google reviews report nonpayment to freelancers and contractors
Client Review Analysis
Mixed reviews on Google; two reviewers report nonpayment issues, one rates positively.