Mystrika
Favoured is a results-driven performance marketing agency founded in 2017 by a former Apple marketing lead. The agency specializes in full-funnel marketing including advertising, content marketing, PPC, social media, and video production. They serve startups to enterprise clients across eCommerce, beauty, health care, and food and beverage industries.
Favoured is a London-based performance marketing agency founded in 2017 by George Sharpe, a former Apple marketing lead, and Andy Willers. The agency positions itself as a results-driven partner that helps businesses acquire customers and boost profits through full-funnel marketing strategies. With a team of under 49 employees, Favoured offers a comprehensive suite of services spanning advertising, content marketing, PPC, social media marketing, video production, graphic design, and eCommerce marketing.
The agency's expertise covers the entire marketing funnel, from top-of-funnel awareness campaigns to bottom-of-funnel conversion and retention. Favoured has in-house video production capabilities, including TikTok content creators, which allows the team to develop creative assets optimized for performance across advertising, email, and website channels. The agency also provides expertise in branding, media buying, mobile app marketing, SEO, and web design.
Favoured serves a diverse range of industries including eCommerce, beauty, health care, food and beverage, entertainment, pets, and boutique retail. The client base is predominantly startups (74%), with medium-sized businesses (11%), institutions (5%), non-profits (5%), and enterprise clients (5%) making up the remainder. Notable clients include Durex/Reckitt Benckiser, Optimal Print, Kodiak, Bounce Bar, and Gar Chocolates.
Google reviews for Favoured are mixed. One client reported a costly engagement with no measurable business benefit, citing poor strategic insight and execution issues. However, other clients praised the agency's understanding of brand vision, excellent performance marketing, proactive communication, and collaborative project management. DesignRush reviews are uniformly positive, with clients highlighting high-quality service delivery and timely completion of projects.
The agency's portfolio demonstrates measurable results across multiple campaigns. For beauty brand Happier, Favoured achieved a 290% month-over-month sales increase. For Snag Tights, the agency reduced cost per acquisition to under £12. For Wessex Distillery, Favoured increased sales by 40% and optimized return on ad spend. Other results include a 44% reduction in cost per sign-up for Auro and a 450% database boost with 275% ROI for The Run To.
Favoured has received industry recognition including The Drum Recommended Agency 2022-2023, Business of Apps Top TikTok Marketing Agency 2022, and The Drum Best value-for-money agency in London. The agency's leadership team brings diverse backgrounds from Apple, Universal Music, and digital marketing, ensuring well-rounded project execution.
Services
- eCommerce
- Digital Marketing
- Advertising
- Video Marketing
- Content Marketing
- Social Media Marketing
- Graphic Design
- Video Production
- Digital Services
- PPC
Industries Served
Team Size
Pros
- High-quality services delivered consistently that produce significant results
- Strong client satisfaction highlighted in multiple reviews
- Clear and effective communication throughout engagement
- Efficient, flexible, and collaborative project management approach
- Timely completion of projects
Cons
- Some clients have reported disappointing results and poor strategic insight in certain engagements
Client Review Analysis
Mixed Google reviews: one client reported a costly and disappointing experience with no measurable results, while others praised the agency's understanding of brand vision and excellent performance marketing.