FacultyNY LLC

FacultyNY LLC is a narrative storytelling agency founded in 2012 that builds brand identity through strategy, design, and film. The agency operates with the philosophy that story comes before production, locating the narrative worth building around and shaping it until it cannot be ignored. FacultyNY LLC works as one integrated team where strategists are also designers, and designers are present during film production, eliminating handoffs and ensuring the same thinking shapes both strategy and final output.

The agency's work spans three disciplines: documentary for brands whose stories exist in the real world, experiential for brands that need to put an audience inside the story, and studio for brands building something new while holding onto tradition. FacultyNY LLC serves clients across multiple industries and borders, maintaining a consistent approach of finding the story, shaping it, and building it right. The agency is headquartered in New York City and has under 49 employees.

FacultyNY LLC offers video production and event marketing services. Its video production expertise includes branded video, commercial, documentary, video directing, video editing, and video filming. The agency serves a wide range of industries including consumer goods, health care, entertainment, food and beverage, finance, beauty, hospitality, higher education, media and communications, and recreation and travel. Client types range from startups and small businesses to medium businesses and enterprise or corporate organizations.

The agency's portfolio includes notable projects such as "UpClose," a documentary with a budget over $1 million completed over 18 months in 2025; "Augmenting Reality with Storytelling," a branded video project with a budget between $20,000 and $100,000 completed in three months in 2025; and "AT&T + NCAA Final Four," an event marketing campaign with a budget between $250,000 and $500,000 completed over six months in 2016. FacultyNY LLC's CEO, Joshua Balgos, has over 15 years of experience building brand narratives through strategy, documentary film, and design, and holds an MA from the Royal College of Art.

FacultyNY LLC has worked with major clients including AT&T, Disney, Pepsi, Pfizer, Novartis, Walgreens, MIT, Holland America Line, Simplot, and Bertolli. The agency's integrated team approach and narrative-first methodology position it as a strong partner for brands seeking cohesive storytelling across documentary, experiential, and studio production.