Experiment Zone

Experiment Zone is a research and optimization agency founded in 2017 that focuses on driving superior customer experiences through A/B testing, user research, and analytics. The agency's tagline, "Better Experiences, More Revenue," reflects its core mission of helping businesses convert more visitors through data-driven experimentation. With a team of fewer than 49 employees, the agency maintains a hands-on approach, often involving founder AJ Davis directly in client engagements.

The agency partners with businesses at two critical stages: established companies looking to streamline conversion rates through meticulous A/B testing and user research, and growth companies seeking to facilitate early customer conversion to drive sustained growth. Experiment Zone's client base spans retail and eCommerce, information technology, hospitality and tourism, banking and finance, education, automotive, food and beverage, healthcare, real estate, construction, and telecommunications.

Experiment Zone offers two primary service categories: conversion rate optimization (CRO) and web design. The agency's CRO practice involves full site audits, user research, and iterative testing to identify and implement improvements. Web design services focus on creating user-friendly interfaces that support conversion goals. The agency's framework consistently produces key insights that provide clear actions for clients to make UX improvements.

Client reviews on Google give Experiment Zone a perfect 5.0 rating across seven reviews. Reviewers consistently highlight the team's organization, communication, and thoroughness. One client noted that the agency "helped us strategically unlock more value," while another praised the "easy to follow and simple to implement" audit results. Multiple clients returned for re-audits and additional projects, citing the actionable nature of the research.

Notable clients include N-Able, Elix, Chime, and Arium. The agency has worked on UX audits for eCommerce and CRM experiments, as well as pre- and post-redesign evaluations. One client reported that insights from Experiment Zone "informed many of the key focus areas of our redesign." The agency's ability to work flexibly with large, siloed organizations is frequently mentioned as a differentiator.