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EXL Public Relations is a technology PR agency specializing in India market entry for global tech brands. The firm focuses on cybersecurity, AI, emerging technologies, and SaaS companies. It offers public relations, branding, and crisis management services.
EXL Public Relations is a technology-focused public relations firm founded in 2000 and headquartered in Bengaluru, India. The agency specializes in helping global technology brands enter and grow in the Indian market through strategic storytelling and data-driven marketing campaigns. With over 20 years of experience, EXL PR positions itself as a leading technology PR agency in India, particularly for cybersecurity, AI, emerging technologies, and SaaS companies.
The agency operates with a team of under 49 employees and offers a minimum budget range of $1,000 to $10,000, with hourly rates available upon inquiry. EXL PR was founded by Dayanand Muthukrishnan, who serves as CEO and brings over two decades of experience in tech PR and marketing. The firm also recently launched StoryBru to help mid-market brands succeed in the US market.
EXL Public Relations provides a comprehensive suite of services including public relations, branding, and brand positioning. Its PR expertise covers AI public relations, B2B PR, corporate communications, crisis management, digital PR, medical communications, and public affairs. The agency's approach connects awareness to revenue, whether for new market entrants, growth-stage companies, or brands revitalizing underperforming agency relationships.
The agency serves a wide range of industries including AI, consumer goods, fintech, hardware & networking, software & IT services, manufacturing, corporate services, healthcare, media & communications, and others. Client types include startups, medium businesses, and enterprise/corporate organizations. Notable clients listed include Cytori Therapeutics, Netgear, Kingston, Gigabyte, AVG, Synology, Avnet, Belkin, and Futurex.
Google reviews for EXL Public Relations are limited, with a 2.5 rating based on 4 reviews. One review from 2017 complained about an incorrect location listing. The agency does not have DesignRush reviews. Despite the low rating, the profile emphasizes deep technical expertise, India-specific strategies, and extensive partnership development services as key differentiators.
The agency's portfolio includes work with major technology brands across cybersecurity, networking, storage, and consumer electronics. EXL PR aims to create visibility and business opportunities for clients, paving the way for market leadership in India. The firm also maintains a presence on Facebook, X (formerly Twitter), and LinkedIn.
Services
- Public Relations
- Branding
- AI Public Relations
- B2B PR
- Corporate Communications
- Crisis Management
- Digital PR
- Medical Communications
- Public Affairs
- Brand Positioning
Industries Served
Team Size
Pros
- Over 20 years of experience in tech PR and India market entry
- Specializes in cybersecurity, AI, and SaaS brands
Cons
- One Google review indicates incorrect location listing
Client Review Analysis
Limited Google reviews; one review notes a location issue.