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Erretres is a strategic design consultancy specializing in branding, digital products, and organizational design. The Madrid-based firm works globally across Europe, the Americas, and Asia. Its projects have contributed to over $7 billion in client market value.
Erretres is a strategic design consultancy founded in 2003 and headquartered in Madrid, Spain. The firm describes itself as "The Strategic Design Company" and operates with a multidisciplinary team of fewer than 49 employees. It maintains additional hubs in London, Brussels, Tokyo, and San Francisco, enabling global collaboration across time zones.
The agency integrates design, business, and technology to create brands and digital products that drive growth and clarity. Erretres applies a human-centered approach to solve complex problems, uniting strategic thinking with creative excellence. Its projects have contributed to over $7 billion in client market value, and the studio's work has been recognized by D&AD and Laus Awards.
Erretres's services span Brand Strategy & Identity, Digital Product Design, UX/UI & Design Systems, and organizational design. The agency also offers package design, graphic design, digital services, web design, and business consulting. It serves clients in AI, fashion, hospitality, and sports industries.
Over the last two decades, Erretres has collaborated with startups, scaleups, and global corporations. Notable clients include Playtomic, Seedtag, Civitatis, Grenergy, Santander, Visa, McKinsey & Company, Iberia, the United Nations, and Blue Banana. The agency also lists BBVA, KPMG, El País, Unicef, and Canal+ among its client roster.
Google reviews give Erretres a perfect 5.0 rating from 18 reviews. Clients describe the studio as having a "tireless spirit for well-made design" and praise the team as "passionate, creative people with an energy that's contagious." Other reviewers call the team "the best team of professionals" and "excellent professionals," with one noting it is the "best place to work."
Erretres's leadership includes founder and CEO Pablo Rubio Ordás, who authored the book "Digital Branding" in 2022. The team includes design directors, a strategy director, a digital design director, and senior account managers with experience at firms such as Interbrand, Superunion, FutureBrand, and BBVA. The agency's work has been featured in publications and continues to build brand infrastructures for clients worldwide.
Services
- Branding
- Package Design
- Graphic Design
- Digital Services
- Web Design
- Business Consulting
Industries Served
Team Size
Pros
- Human-centered design approach
- Over $7 billion in client market value
- Award-winning work (D&AD, Laus)
- Global client portfolio including Fortune 500 companies
Client Review Analysis
Clients praise the studio's passionate team, professionalism, and creative energy, with all Google reviews rating 5.0.