Empica

Empica is a long-established public relations and communications agency based in Bristol, UK, founded in 1989 by former journalist Martin Powell. The agency has built a reputation for trusted, strategic media relations and content creation across the South West and the UK. Empica's team includes former journalists, editors, and media producers, ensuring that every message lands with clarity and impact.

The agency offers a full suite of PR and communication services tailored to each client's goals, including media relations, crisis and reputation management, video production, copywriting, content strategy, internal communications, and stakeholder engagement. Empica is particularly well known for its work in property and development, providing PR support through planning, public consultation, launch campaigns, and long-term brand visibility. In sensitive sectors like IVF, health, and funeral care, the agency delivers informed communication strategies that reflect the complexity of these fields.

Empica's services span public relations, video production, creative services, content marketing, SEO, and email marketing. Areas of expertise include audio production (podcast production), branding (brand messaging, brand positioning), creative (photography), digital marketing (content creation, copywriting), email marketing (newsletter), PR (crisis management, event management, online reputation management), and video production (documentary, training videos, educational videos).

The agency serves a diverse range of industries, including legal, finance, recreation and travel, nonprofit, real estate, education, health care, hospitality, travel, and fintech. Client types range from startups and small businesses to medium businesses and enterprise or corporate organizations. Notable clients include Bakers Dolphin, Bristol Centre for Reproductive Medicine (BCRM), Clarke Willmott, National Express, St Peter's Hospice, Bristol Memorial Woodlands, Westerleigh Group, StudioHIVE, and Bristol Books CIC.

Empica holds a 5.0 Google rating from 13 reviews. Clients consistently highlight the agency's reliable, collaborative approach, effective media training, and proactive PR support. One client noted that Empica works as an extension of their team and effectively supports communications planning and decision making. Another praised the media training sessions as well-organized, engaging, and tailored to each colleague's expertise.

The agency's team includes Martin Powell (Agency Head), Kayleigh Penny (Client Services Head), Darren Bane (PR Manager and media trainer), Nicki Sampson (PR Manager with three decades of experience), and Judith May (PR Manager). Empica combines journalistic insight with creative storytelling to help organizations stand out, build credibility, and grow trust with their audiences, whether working on long-term brand positioning or short-notice crisis communications.