Edelman

Edelman is a global communications firm founded in 1952 that partners with businesses and organizations to evolve, promote, and protect their brands and reputations. The firm remains an independent, family-run business and employs 6,000 people across more than 60 offices worldwide. Its headquarters are located at 250 Hudson Street in New York City, with additional offices including a location in Toronto, Canada.

The agency has earned significant industry recognition, including PRovoke Global Agency of the Year in 2022, Cannes Lions Grand Prix awards for PR in 2016 and Entertainment Lions for Sport in 2021, a Gold Lion in the Sustainable Development Goals category in 2022, and Advertising Age's A-List in 2019. Edelman also owns specialty companies: Edelman Data x Intelligence (research and data), Edelman Smithfield (financial communications), Edelman Global Advisory (advisory), and United Entertainment Group (entertainment, sports, lifestyle).

Edelman's services include branding, public relations, creative services, and social media marketing. Within PR, the agency has expertise in medical communications and public affairs. Its social media expertise focuses on influencer marketing. The firm serves a diverse range of industries, including healthcare, consumer goods, e-commerce, food and beverage, and gaming, with notable clients such as AstraZeneca, Haleon, Dove, eBay, Heineken, Stiga, and Xbox.

The agency's portfolio showcases public affairs campaigns for clients including Alberta Securities Commission, AAA Canada, KFC Canada, SodaStream, and Dove. These examples demonstrate Edelman's ability to manage complex communications challenges across different sectors and geographies.

Edelman holds a 4.6 Google rating from 29 reviews. Feedback is mixed: some reviewers praise the office environment and talent, while others report negative experiences. The agency does not publicly disclose its minimum budget or hourly rate, requiring prospective clients to inquire directly.