Division of Labor

Division of Labor is an award-winning creative and advertising agency founded in 2010 and based in Larkspur, California. The agency focuses on helping Series A and B startups and B2B tech companies grow through clear strategy, sharp creative, and a healthy disrespect for boring. They describe themselves as a full-service creative agency that works with innovative companies across software, entertainment, data analytics, real estate, cloud-based SaaS, engineering, retail, and consumer goods.

The agency employs under 49 people and requires a minimum project budget of $25,000 to $50,000, with hourly rates available upon inquiry. Their team includes experienced professionals from top agencies such as Goodby Silverstein & Partners, Leo Burnett, McCann, Crispin Porter + Bogusky, and Cramer-Krasselt. Key team members include founder and creative director Josh Denberg, operations manager Dawn Margolis, account director Rebecca Reid, creative director Faruk Sagcan, media director Brenda Goodman, and brand strategist Dan Carlton.

Division of Labor offers a comprehensive range of services including digital marketing, advertising, branding, creative services, video marketing, social media marketing, event marketing, graphic design, content marketing, and print design. Their areas of expertise span advertising (B2B, broadcast, conference, out-of-home, programmatic, radio, TV, tradeshow), branding (B2B branding, brand design, messaging, positioning, strategy), creative (copywriting, strategy, film production, voiceover), digital marketing (AI marketing, B2B lead generation, content creation, SaaS marketing), media buying (planning, out-of-home, radio, TV), social media (B2B, Facebook, Instagram, LinkedIn), and video production (AI video, branded video, scriptwriting, storyboarding, directing, editing, filming).

The agency serves clients in healthcare, AI, software & IT services, fintech, corporate services, HR, insurance, and wellness & fitness. Their client types include startups, small businesses, and medium businesses. Notable clients include Delve, Stytch/Twilio, Statsig/OpenAI, Ontra AI, Dropbox, PagerDuty, Mandiant/Google, Raytheon, Vonage, Opendoor, San Jose Sharks, Nike, El Camino Health, SF MOMA, Live Nation, and Bogle Vineyards.

Client reviews on DesignRush are overwhelmingly positive, with reviewers praising the agency's creativity, strategic thinking, responsiveness, and ability to deliver results. One client from Birthright Israel Foundation noted that Division of Labor helped "up-level our work to be as good as any Fortune 100 global consumer brand." Another client from Mad Dandy highlighted the agency's work building a brand from the ground up, including logo, packaging, brand voice, and messaging. A healthcare client reported that campaigns "resonated deeply" and "elevated their branding."

The agency's portfolio includes projects such as "Done in Delve" (B2B, $100K-$250K, 4 months), "Go Passwordless" (B2B, $100K-$250K, 3 months), "A/B Testing" (B2B, $20K-$100K, 3 months), "AI Legal Tech for Private Markets" (B2B, $20K-$100K, 3 months), "Lively HSA" (digital marketing), "SF MOMA" (digital marketing), and "Better with Bogle" (advertising, $20K-$100K, 4 months). Division of Labor has won numerous awards including Ad Age Small Agency of the Year (2013 Silver, 2015 Gold), an Emmy Award (2016 for San Jose Sharks), OBIE Awards finalist (2018, 2023), and a Clutch Leader Award (2024).