Deviate Labs

Deviate Labs is a growth marketing agency founded in 2014 and headquartered in West Hollywood, California, with an additional office in Seattle, Washington. The agency positions itself as a provider of innovative growth methods for large enterprises and startups alike. It is co-founded by Raymond Fong and Chad Riddersen, who co-authored the 2017 book "Growth Hacking: Silicon Valley's Best Kept Secret" and developed the ASP Sales Flywheel methodology. Deviate Labs has also pioneered into the music industry by building ImmersiveAudioAlbum.com, one of the largest online archives for immersive audio experiences.

The agency employs fewer than 49 professionals and typically works on projects with a minimum budget between $25,000 and $50,000, with an average hourly rate of $199. As of the time of the profile, Deviate Labs is listed as an unclaimed profile on DesignRush.

Deviate Labs offers a range of digital marketing services including email marketing, advertising (PPC), digital marketing, eCommerce marketing, SEO, conversion rate optimization (CRO), and overall digital strategy. The agency also lists app marketing as an area of expertise. The ASP Sales Flywheel, featured in their book, underpins their approach to driving enterprise growth through a combination of tried-and-tested channels and novel, cross-industry tactics.

The agency primarily serves clients in the music and software & IT services industries, with its client base comprising startups and small businesses. Despite serving enterprise clients, the listed client types emphasize their work with smaller, growth-oriented companies.

Deviate Labs holds a perfect 5.0 rating from five Google reviews, with clients consistently praising the team's creativity, data-driven execution, and adaptive, collaborative approach. Reviewers highlight the agency's ability to deeply understand each client's specific business needs and craft customized strategies that have led to record-breaking results in areas such as customer acquisition, retention, and digital ROAS. One client noted that after working with several agencies, Deviate Labs was the first to truly "get" it.

Notable results include the creation and growth of ImmersiveAudioAlbum.com, a major online archive for immersive audio. Client testimonials also reference significant improvements in influencer marketing, email marketing performance, and overall marketing strategy, demonstrating the agency's ability to deliver impactful outcomes across multiple channels.