Detraform

Detraform is a Montreal-based creative firm founded in 2010 that specializes in copywriting, commissioned artwork, and the development of lead-generating websites. The agency's approach combines customer-focused language with bespoke drawings to build Squarespace websites designed to convert visitors into paying customers.

The agency operates with fewer than 49 employees and typically handles projects with a minimum budget of $10,000 to $25,000, charging an average hourly rate of $200. These commercial details reflect a focus on delivering high-quality, results-driven work for clients.

Detraform offers services in content marketing and web design, with deep expertise in copywriting and B2B web design. The agency's digital marketing skill set centers on persuasive copy that resonates with target audiences, while its web design expertise emphasizes creating sites tailored to business-to-business needs.

Detraform serves a B2B clientele, including companies such as Analytics8, Mashey, Nanosys, and Montreal Analytics. This focus on B2B clients allows the agency to develop deep understanding of complex sales cycles and lead generation strategies.

The agency's portfolio includes work for Mashey, a B2B project that showcases Detraform's ability to integrate custom artwork and compelling copy. By specializing in Squarespace, the agency ensures that each site is not only visually distinctive but also optimized to drive measurable business results.

The team is led by Director Joel Blair, who works to help clients be heard in the marketplace and grow their business. Chief Copywriter Sarah Jampen Almazan brings experience from Airbnb, IBM, C2 Montreal, and the Royal Bank of Canada, crafting content that highlights the value of each client's product or service.