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Defy is a multidisciplinary creative agency in Philadelphia combining talent, strategy, and cultural insight into branding, video, and advertising work. The agency serves clients such as Nike, Burton, and AmeriGas.
Defy is a multidisciplinary creative agency headquartered in Philadelphia that combines talent, strategy, and cultural insight into branding, video, advertising, and digital marketing work. The agency positions itself against incremental change, aiming to radically improve strategy, creative direction, and production for partners. Founded in 2001 as 2one5 Creative, the agency rebranded as Defy in 2021, a change covered by the Philadelphia Business Journal.
The agency operates with under 49 employees and reports an average hourly rate of $150 per hour, with minimum budgets available on inquiry. Defy's leadership includes President and CCO Nikolas Greenblatt, a former professional snowboarder who founded the agency, VP of Brand Development Emily Huddell, and Creative Director Erin McKnight.
Defy's services span video production, branding, graphic design, digital marketing, event marketing, advertising, UI/UX design, web design, market research, and digital strategy. Areas of expertise include B2B advertising and digital marketing, experiential marketing, digital advertising, digital product design, and video production covering 3D animation, commercials, and motion graphics. The agency also holds web design expertise in B2B contexts.
The client roster includes Nike, Dorman, EvoShield, Burton, and AmeriGas, reflecting a strong presence across sports and consumer product brands. Portfolio work includes the Nike Animation, Cynch Broadcast Commercials, Burton Snowboards, Arborcrest, and AmeriGas projects, spanning both branding and video production.
Defy holds a 4.7 out of 5 Google rating from 23 reviews. Reviewers praise the team's professionalism, organization, creativity, and willingness to listen to client direction, with one client noting the agency delivered impactful results for campaign goals and another highlighting the team's ability to find key consumer-important differences in product messaging.
The agency has also been named agency of record for national sports brand EvoShield, as reported by Philly Ad News. Defy's client work on the Macro company rebrand for a real estate firm was verified by DesignRush and received a 4.3 rating from the client.
Services
- Video Production
- Branding
- Graphic Design
- Digital Marketing
- Event Marketing
- Advertising
- UI/UX Design
- Web Design
- Market Research
- Digital Strategy
- Creative Services
Industries Served
Team Size
Pros
- Professional, organized, and prompt project management praised in Google reviews
- Deep creative talent that delivers impactful campaign work
- Genuinely listens to client direction and improves on it
Cons
- Prefers clients willing to take creative risks; the agency states it is not for everybody
Client Review Analysis
Google reviewers rate Defy 4.7 out of 5, praising the team's professionalism, organization, creative talent, and ability to deliver impactful campaign results.