Decision Analyst

Decision Analyst, Inc. is a research-driven analytics and consulting firm founded in 1978. The agency helps organizations make smarter business decisions by combining advanced quantitative and qualitative research methods with deep industry expertise. Its capabilities span marketing research, brand and advertising evaluation, concept and product testing, customer experience analysis, predictive modeling, and demand forecasting.

The agency is headquartered in Arlington, Texas, and employs between 100 and 249 people. Decision Analyst's minimum project budget and average hourly rate are listed as "Inquire," meaning pricing is determined on a per-project basis. The company has been operating for over 40 years and serves clients across global markets.

Decision Analyst offers two primary service categories: AI Development and Market Research. Under AI expertise, the agency specializes in predictive analytics. The firm translates complex data into clear, actionable recommendations to support growth, innovation, and long-term performance.

The agency serves a wide range of industries, including automotive, finance, government, insurance, corporate services, healthcare, nonprofit, restaurants, retail, and wellness & fitness. It works with small businesses, medium businesses, and enterprise/corporate clients. Notable clients include Barilla, Bosch, and Delta.

Google reviews for Decision Analyst are mixed, with an overall rating of 3.7 out of 5 from six reviews. Positive reviews describe the company as "best company ever" and note "great work from great people." Negative reviews cite dissatisfaction with survey payout processes. The agency's profile on DesignRush is unclaimed.

Decision Analyst's portfolio includes work for major brands across multiple sectors. The agency's long history and broad industry coverage position it as a partner for organizations seeking evidence-based market research and analytical consulting.