D&M Research

D&M Research is a market research agency founded in 1984 and headquartered in Newtown, Australia. The agency positions itself as a provider of "decision-focused" research, aiming to increase the odds of making better business choices through evidence-based insights. With a team of under 49 employees, the agency has been operating for over four decades, serving a range of clients from small businesses to medium enterprises.

The agency's commercial profile indicates a minimum project budget of $1,000 to $10,000 and an average hourly rate of $150. D&M Research's core philosophy is that market research only has value if it improves decision-making. The agency follows a three-step process: distilling the business problem into key decisions, designing research to collect evidence for each decision option, and making recommendations based on that evidence.

D&M Research lists Digital Marketing as a service, with a specific area of expertise in Education Digital Marketing. However, the agency's primary offering is market research, encompassing both qualitative and quantitative methodologies. Services include segmentation studies, drivers of choice analysis, customer value proposition development, brand tracking, and employee engagement surveys. The agency also provides research for advertising and packaging effectiveness, customer retention strategies, and new product concept testing.

The agency serves a diverse set of industries, including Beauty, Corporate Services, Education, Fashion, Finance, Higher Education, Hospitality, Recreation & Travel, and Travel. Client types are small and medium businesses. Notable clients include Lendlease, Covermore, Avant, Lucas Pawpaw, Gold Coast Airport, Australian National Maritime Museum, G-SHOCK, University of Notre Dame, Camilla, and Tourism & Events QLD.

Google reviews give D&M Research a 5.0 rating from 14 reviews. Clients consistently highlight the agency's professionalism, attention to detail, and flexibility. One reviewer noted a 126-page report delivered on time, while another praised the team's ability to work within tight timeframes. The agency is described as "very professional and easy to work with" and "a great partner" for quantitative research projects.

The agency's portfolio includes work for major Australian brands and institutions, demonstrating its capability to handle significant research projects. D&M Research's long history and positive client feedback position it as a reliable choice for businesses seeking evidence-based market research and digital marketing support.