Crackle PR

Crackle PR is a technology-focused public relations agency founded in 2022. The agency works with VC-backed startups, SaaS companies, enterprise technology brands, and innovative B2B businesses. Operating across Boston, Portsmouth, New Hampshire, and San Francisco, Crackle PR delivers strategic communications services designed to generate measurable media impact and long-term brand authority.

The agency operates with an all-senior team of strategists, writers, and communications specialists, distinguishing itself from traditional PR firms that rely heavily on junior account teams. Crackle PR's approach centers on building trust and visibility through authoritative media placements and industry positioning rather than vanity metrics or high-volume outreach. The agency also emphasizes Generative Engine Optimization (GEO), helping brands improve their visibility within AI systems like ChatGPT, Gemini, and Perplexity by earning credible media coverage that AI models recognize and reference as trusted sources.

Crackle PR's services include media strategy, analyst relations, executive media training, thought leadership content, social media strategy, and earned media campaigns tailored specifically for the tech industry. The agency also offers reputation management, crisis management, and online reputation management. Areas of branding expertise include brand messaging and brand positioning.

The agency serves clients in the media and communications industry, with client types including startups, medium businesses, and enterprise or corporate organizations. Notable clients include Bay Cites, Sleepcycle, Schneider Electric, G-P, Chevron, Artlist, Cologix, Vena Solutions, Coro, and Netmore.

Crackle PR has a single Google review rating of 1.0, with the reviewer reporting poor communication and being ghosted after multiple follow-up attempts. The agency's minimum budget is $10,000 to $25,000, with an average hourly rate of $500. The team size is under 49 employees.