Cooth

Cooth is a branding and creative agency founded in 2023 with headquarters in Charlotte, North Carolina and an additional office in Tampa, Florida. The agency positions itself as a partner that takes time to understand each client's business, setting goals and mobilizing resources so clients can focus on their core operations. Cooth offers both monthly advisory and creative support as well as project-based execution with clearly defined KPIs co-crafted during the scoping process.

The agency employs under 49 people and works with a minimum budget of $1,000 to $10,000, with an average hourly rate of $200. Cooth's team brings experience in building businesses from the ground up, emphasizing honest communication and a balance of enjoyment with viability. The agency serves a range of client types including startups, small businesses, medium businesses, and enterprise or corporate clients.

Cooth's service offerings span branding, creative services, content marketing, graphic design, web design, design services, UI/UX design, logo design, web development, and business consulting. Areas of expertise include branding (B2B branding, brand design, brand messaging, brand strategy, naming, product marketing), creative expertise (agency selection, creative strategy), digital marketing (growth marketing, marketing consulting, marketing strategy), graphic design (visual communication), product design (digital design), and UI/UX (dashboard design, interactive design, UX strategy, user research).

The agency works across multiple industries including consumer goods, eCommerce, corporate services, HR, manufacturing, retail, government, AI, and fintech. Cooth's client list includes companies such as Luxwall, Certus Core, Elitone, Audette, Green Jobs Board, simplySOLV, C. Light Technologies, Hexagon, StreetFair, Oro, and Minnow.

DesignRush reviews for Cooth are positive, with clients praising the agency's balance of creativity and strategy. One client noted that Cooth ran a qualitative market research study that provided valuable feedback and supported a rebranding and naming exercise. Another client highlighted the thoughtful process and top-notch graphic design, though noted that some back-and-forth is needed for specific industry situations.

Cooth's portfolio includes projects in B2B branding, content marketing, and brand strategy. Notable examples include a B2B branding project for transforming public sector decision making ($20K-$100K, 3 months), a B2B branding project empowering women to live leak free ($5K-$20K, 1 month), a content marketing project connecting the unexpected (under $5K, 5 months), and a brand strategy project enabling proactive healthcare ($5K-$20K, 3 months).