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Compare XO vs Metric Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

XO Agency logo

XO

B2B Lead Generation Website

XO is a technology and data-driven digital marketing agency. It specializes in inbound marketing and uses data intelligence to build branding, advertising, and sales ecosystems. The agency has worked with Fortune 100 companies such as Audi, Microsoft, and Disney.

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Winner
Metric Marketing Agency logo

Metric Marketing

B2B Lead Generation Website

Metric Marketing is a boutique, founder-led full-service digital marketing agency founded in 2014. They specialize in SEO, PPC, content marketing, web development, and graphic design, delivering data-driven strategies that drive measurable growth for small to mid-sized businesses.

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Feature Comparison

Attribute XO Metric Marketing
Category B2B Lead Generation B2B Lead Generation
Rating -
Winner +4.5 higher
Location Los Angeles, CA, United States Ann Arbor, Michigan
Services
  • Inbound Marketing
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Copywriting
  • Storytelling
  • Marketing Advice
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Technical SEO
  • Web Development
  • Graphic Design
  • UX Design
  • Web Design
  • Website Maintenance
  • Inbound Marketing
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Content Marketing
  • Content Strategy
  • Copywriting
  • Storytelling
  • Marketing Advice
  • Lead Generation
  • Market Research
  • Outbound Marketing
  • SEO
  • International SEO
  • Link Building
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Technical SEO
  • Web Development
  • Graphic Design
  • UX Design
  • Web Design
  • Website Maintenance
Industries
Animation
B2B Services Ecommerce Health & Wellness Healthcare & Hospital Legal Services
Pros
  • Data-driven approach with proprietary technology
  • Experience with Fortune 100 clients like Audi and Microsoft
  • Boutique, founder-led agency ensures high-touch, personalized service and strong client relationships.
  • Data-driven strategies with proven results: clients see an average 70% increase in revenue and 65% boost in organic traffic.
  • Full-service capabilities covering SEO, PPC, content, web development, and design under one roof, simplifying vendor management.
  • Transparent communication and long-term partnership focus, with clients describing the team as "truly an extension of our team."
Cons -
  • Higher minimum project budget ($5,000) may not suit micro-businesses or startups with limited marketing spend.
  • Limited number of public client reviews (9 on Semrush) makes it harder to gauge broad satisfaction.
Website Visit Site Visit Site

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