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Compare What Works Global vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

What Works Global Agency logo

What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Winner
SOUP Agency Agency logo

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute What Works Global SOUP Agency
Category B2B Lead Generation B2B Lead Generation
Rating
Winner +0.5 higher
Location Canberra, Australian Capital Territory, Australia Sydney, New South Wales, Australia
Services
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Video Production
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Social Media Marketing
  • Facebook Advertising
  • Instagram Marketing
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Advertising
  • Display Ads
  • PPC
  • Programmatic Advertising
  • Retargeting and Remarketing
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Video Production
  • Marketing Advice
  • Inbound Marketing
  • Lead Generation
  • Marketing Automation
  • Email Marketing
  • SEO
  • Local SEO
  • Mobile SEO
  • SEO Consulting
  • Search Engine Marketing
  • Social Media Marketing
  • Facebook Advertising
  • Instagram Marketing
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
Industries
B2B Services Consumer Goods Education Institutions Fintech Government
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros
  • Data-driven approach that consistently delivers measurable ROI, as shown by a 91% reduction in cost-per-applicant for Ron Finemore Transport.
  • Strong client communication and partnership style, with multiple reviews noting the team feels like an extension of the client's own business.
  • Proven ability to handle complex integrations (Salesforce, HubSpot, Axcelerate) and deliver projects ahead of schedule.
  • Flexible and collaborative, offering options that fit both budget and ambition while maintaining high quality.
  • Award-winning agency with multiple industry recognitions including Local Business Awards and Telstra Best of Business.
  • Proven track record of delivering significant ROI improvements (54x ROAS, 422% lead growth, 43x revenue growth).
  • Senior-led team with a structured methodology (Direction, Ambition, Performance) that reduces guesswork.
  • Full-service capabilities covering SEO, paid media, social, email, and web development under one roof.
Cons
  • Primarily focused on the Australian market, which may limit suitability for global campaigns outside Australia and the Pacific.
  • Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country engagements.
  • Relatively small team (10-49) may limit capacity for very large enterprise accounts or rapid scaling.
  • Broad service offering may mean less specialization in niche areas compared to boutique agencies.
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