Compare The Innovative CPA Group vs Hegg Accounting

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

The Innovative CPA Group

Business, Financial & Professional Services Website

The Innovative CPA Group is an accounting firm founded in 2017 that combines technology with tax preparation, business consulting, audits, and forensic accounting. It serves individuals and businesses with tailored financial guidance across tax planning, business succession, and accounting software selection.

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Hegg Accounting

Business, Financial & Professional Services Website

Hegg Accounting is an accounting firm in Madison, Wisconsin offering small business tax services, tax planning and preparation, payroll, bookkeeping, and other accounting services. Founded in 1977, the firm combines traditional financial management with modern accounting systems and technology.

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Feature Comparison

Attribute	The Innovative CPA Group	Hegg Accounting
Category	Business, Financial & Professional Services	Business, Financial & Professional Services
Rating	Winner +0.3 higher
Location	Shelton, Connecticut, United States	Madison, Wisconsin, United States
Services	Accounting Tax preparation Tax planning Business consulting Audits Forensic accounting Business succession planning Accounting software selection	Accounting Tax preparation Tax planning Business consulting Audits Forensic accounting Business succession planning Accounting software selection
Industries	Cannabis Manufacturing Construction	Financial Small business Real estate
Pros	Reported $120,000 in tax savings for a real estate client through proper categorization and minimization of taxes Accountants such as Pamela Matocha, Zach Smith, and Robin are repeatedly praised as knowledgeable, responsive, and patient Long-tenured clients report consistent quality across more than a decade of service	Knowledgeable, attentive to detail, and responsive to client questions Long-term client relationships spanning more than 20 years Quick turnaround on services
Cons	-	One Google review reported an unprofessional attitude during a phone call
Website	Visit Site	Visit Site

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