Compare The Digital Dept. vs 12South Marketing

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

The Digital Dept.

Full Sales Cycle Website

The Digital Dept. is an influencer marketing agency formed from the merger of Be Social and Socialyte. It manages a portfolio of over 200 digital talent and focuses on brand and creator partnerships, brand strategy, and events.

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12South Marketing

Full Sales Cycle Website

12South Marketing provides digital marketing for brands in entertainment and online retail. The agency creates long-term inbound marketing plans using content creation, web design, market research, and advertising.

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Feature Comparison

Attribute	The Digital Dept.	12South Marketing
Category	Full Sales Cycle	Full Sales Cycle
Rating	Winner +4.0 higher	-
Location	Los Angeles, California, United States	Nashville, Tennessee, United States
Services	Social Media Marketing Digital Marketing Digital Strategy Event Marketing Web Development eCommerce Development SEO Video Production	Social Media Marketing Digital Marketing Digital Strategy Event Marketing Web Development eCommerce Development SEO Video Production
Industries	Beauty Consumer Goods Food and Beverage Recreation & Travel Retail	Entertainment eCommerce Small Business
Pros	Formed from merger of top influencer agencies Be Social and Socialyte Portfolio of 200+ digital talent with social footprint in hundreds of millions Positive client review citing near 100% conversion on influencer campaign for beauty brand launch	Specializes in long-term inbound marketing for entertainment and eCommerce brands Full-service team covering strategy, design, development, and analytics
Cons	Some Google reviewers report rude and discriminatory behavior from staff, and blacklisting from industry events for criticism	-
Website	Visit Site	Visit Site

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