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Compare Spicy Web vs What Works Global

Side-by-side comparison of features, pricing, services, ratings and more.

Spicy Web Agency logo

Spicy Web

B2B Lead Generation Website

Spicy Web is an award-winning digital marketing agency that crafts custom Craft CMS websites and drives growth across SEO, AI SEO, paid media, and social advertising. Founded in 2009, they focus on transparent, results-driven partnerships with no lock-in contracts.

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What Works Global Agency logo

What Works Global

B2B Lead Generation Website

What Works Global is a digital transformation and growth consultancy based in Canberra and Brisbane, Australia, with over a decade of experience helping businesses enhance operational efficiency and performance through data-driven strategies.

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Feature Comparison

Attribute Spicy Web What Works Global
Category B2B Lead Generation B2B Lead Generation
Rating
Location Melbourne, Victoria, Australia Canberra, Australian Capital Territory, Australia
Services
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Marketing Advice
  • Lead Generation
  • Market Research
  • SEO
  • International SEO
  • Local SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Social Media Marketing
  • Content Creation
  • Facebook Advertising
  • Instagram Marketing
  • Web Development
  • UX Design
  • Web Design
  • Programmatic Advertising
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Video Production
  • Inbound Marketing
  • Marketing Automation
  • Email Marketing
  • Mobile SEO
  • AI Search Optimization
  • LLM optimization
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Marketing Advice
  • Lead Generation
  • Market Research
  • SEO
  • International SEO
  • Local SEO
  • SEO Consulting
  • Search Engine Marketing
  • Shopify SEO
  • Technical SEO
  • Wordpress SEO
  • Social Media Marketing
  • Content Creation
  • Facebook Advertising
  • Instagram Marketing
  • Web Development
  • UX Design
  • Web Design
  • Programmatic Advertising
  • Video Marketing
  • Branding
  • Brand Strategy
  • Content Marketing
  • Video Production
  • Inbound Marketing
  • Marketing Automation
  • Email Marketing
  • Mobile SEO
Industries
Automotive Ecommerce Government Non-profits Travel & Tourism
B2B Services Consumer Goods Education Institutions Fintech Government
Pros
  • No lock-in contracts - clients own their accounts and data
  • Work directly with senior specialists, not account managers
  • Strong focus on transparent performance reporting and real business metrics
  • Proven track record with 4.8 rating and 127 reviews across multiple industries
  • Data-driven approach that consistently delivers measurable ROI, as shown by a 91% reduction in cost-per-applicant for Ron Finemore Transport.
  • Strong client communication and partnership style, with multiple reviews noting the team feels like an extension of the client's own business.
  • Proven ability to handle complex integrations (Salesforce, HubSpot, Axcelerate) and deliver projects ahead of schedule.
  • Flexible and collaborative, offering options that fit both budget and ambition while maintaining high quality.
Cons
  • Minimum project budget of $1,000 may be prohibitive for micro-businesses
  • Selective client intake process may not suit businesses looking for a quick start
  • Primarily focused on the Australian market, which may limit suitability for global campaigns outside Australia and the Pacific.
  • Small to mid-sized team (10-49) could be a constraint for very large-scale, multi-country engagements.
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