Compare Soup vs Smartup: Growth through Data, AI & Automation

Side-by-side comparison of features, pricing, services, ratings and more.

Soup

Branding & Design Website

Soup is a creative agency founded in 2016 and based in Puebla, Mexico, focused on strategic communication, branding, and digital marketing. It serves enterprise and medium businesses across fashion, entertainment, automotive, beauty, food and beverage, fintech, and luxury. Services include advertising, content marketing, video marketing, graphic design, digital strategy, and social media marketing.

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Winner

Smartup: Growth through Data, AI & Automation

SEO & Organic Growth Website

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Feature Comparison

Attribute	Soup	Smartup: Growth through Data, AI & Automation
Category	Branding & Design	SEO & Organic Growth
Rating		Winner +0.6 higher
Location	Puebla, Mexico	Mexico City, CDMX, Mexico
Services	Branding Content Marketing Video Marketing Advertising Graphic Design Digital Strategy Social Media Marketing Community Management Content Creation Conversational Marketing CRM Implementation CRM Migration Custom API Integrations Customer Marketing Customer Success Training Customer Support Training Customer Survey and Analysis Email Marketing Full Inbound Marketing Services Help Desk Implementation Knowledge Base Development Paid Advertising Public Relations Sales and Marketing Alignment Sales Coaching and Training Sales Enablement Social Media Website Design Website Development Website Migration Search Engine Optimization	Branding Content Marketing Video Marketing Advertising Graphic Design Digital Strategy Social Media Marketing Community Management Content Creation Conversational Marketing CRM Implementation CRM Migration Custom API Integrations Customer Marketing Customer Success Training Customer Support Training Customer Survey and Analysis Email Marketing Full Inbound Marketing Services Help Desk Implementation Knowledge Base Development Paid Advertising Public Relations Sales and Marketing Alignment Sales Coaching and Training Sales Enablement Social Media Website Design Website Development Website Migration Search Engine Optimization
Industries	Fashion Entertainment Consumer Goods Automotive Beauty Delivery & Takeaway Electronics Food and Beverage Fintech Luxury	Banking/financial services Business services - general Ecommerce Education Retail
Pros	Google reviewers praise the quality and creativity of the work Client roster includes Volaris, Rappi, Amazon Music, Yves Rocher, In Driver, and Sky	More than 70 inbound specialists are reported across Mexico and Spain. Provides both strategic consulting and operational implementation. Offers training intended to help internal teams become autonomous. Reports more than 50 success cases across multinational companies and startups.
Cons	One Google reviewer reported that the agency stopped returning calls after initial meetings	-
Website	Visit Site	Visit Site

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