Compare SOUP Agency vs The Marketing GP

Side-by-side comparison of features, pricing, services, ratings and more.

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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The Marketing GP

Multi-Channel Outreach Website

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Feature Comparison

Attribute	SOUP Agency	The Marketing GP
Category	B2B Lead Generation	Multi-Channel Outreach
Rating
Location	Sydney, New South Wales, Australia	Newcastle, NSW, Australia
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Branding Content Creation Conversational Marketing CRM Implementation Customer Marketing Customer Survey and Analysis Email Marketing Full Inbound Marketing Services Knowledge Base Development Paid Advertising Sales and Marketing Alignment Sales Coaching and Training Sales Enablement Social Media Website Design Website Development Website Migration Account based marketing Search Engine Optimization	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Branding Content Creation Conversational Marketing CRM Implementation Customer Marketing Customer Survey and Analysis Email Marketing Full Inbound Marketing Services Knowledge Base Development Paid Advertising Sales and Marketing Alignment Sales Coaching and Training Sales Enablement Social Media Website Design Website Development Website Migration Account based marketing Search Engine Optimization
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Business services - general Consulting/advisory Legal services Nonprofit Real estate
Pros	Award-winning agency with multiple industry recognitions including Local Business Awards and Telstra Best of Business. Proven track record of delivering significant ROI improvements (54x ROAS, 422% lead growth, 43x revenue growth). Senior-led team with a structured methodology (Direction, Ambition, Performance) that reduces guesswork. Full-service capabilities covering SEO, paid media, social, email, and web development under one roof.	Covers marketing, sales, web, content, and paid media under one roof, reducing the need for multiple suppliers. Starts engagements by reviewing the customer journey and sales processes before applying inbound marketing methodologies.
Cons	Relatively small team (10-49) may limit capacity for very large enterprise accounts or rapid scaling. Broad service offering may mean less specialization in niche areas compared to boutique agencies.	-
Website	Visit Site	Visit Site

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